It’s incredible how many debates and considerations can nowadays be associated with a simple purchase of eggs. Although eggs in particular look really, really similar. But the circumstances around the egg are crucial. Namely, the hen ID has to do with ourselves. With our conviction, our ideology and our degree of visible animal welfare.

The hen producer, his attitude in society, has turned into a strong selection argument for consumers. Sometimes the producer himself has become a brand. These are then the rare cases where businesses or entire stock market values go literally through the roof. Maybe even into orbit, just because of the exciting story. A product has a mission. A manufacturer needs an attitude.

Because digital facelessness can become an acute risk.

This is our time. Everything needs a story. In words and pictures. From which stable does the eggs come. Or did you still think the best result would prevail on its own? No, with digitization, both the offer and the consumers have changed, the reporting, the loyalty of the workforce… and … and…and.

Therefore, entrepreneurship must also change to be perceived, indeed, to be savely perceived. The real story! Pure, cleverly told, gladly retold. That is the greatest conviction you have. Your asset. Our Digitized Identity and Emotional Firewall concepts are based on this.

In the digital world, just overnight many topics can transform as emotional as the origin of eggs. By the time the shitstorm hits, it will be too late. Good reputation management acts with foresight. Our Digitized Identity and Emotional Firewall concepts are based on this. They position, create EVP, strengthen cohesion and offer protection against unpredictable attacks on the Internet.